HomeActions: noun ('hōm) ('ak-shənz) definition:  An online service featuring advocacy-themed e-newsletters, home management portal website and thriving social community of homeowners. Membership in service usually provided by a sponsoring professional.

The Reality

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Undeniably the market has changed; not just for real estate but for all industries. Consumers have ever increasing expectation for value when they make decisions. They look for products and services that help them now and in the future. The relationship structure that professionals have with their past clients, friends and prospects is undergoing change also. More competition, more choices and more barriers to locking in a long term “connection” present professionals an opportunity to differentiate their service level by becoming an advocate for their sphere of influence.

For years, professionals have been staying in touch with information that is “transaction” based. “Buy now while rates are low.” “How to improve curb appeal for a quick sale.”  But the reality is 95% of everyone an agent knows is NOT looking for transaction information, and they are many months or years from thinking about a transaction. So what opportunity does this reality uncover?

Common Denominator Marketing: Homeowners

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The statistics are alarming. A majority of consumers can’t remember their real estate agent’s name 3 years after a deal. Only 11% will ever use the same agent again. Time to turn this around and create top-of-mind awareness with everyone in the agent's sphere of influence.

HomeActions is a members only information service platform into which professionals enroll past clients, friends and prospects. Branded bi-weekly (or monthly) e-Newsletters full of relevant information link members to an ever-expanding website that is a home management portal and future social community.

HomeActions is more that fixing a leaky pipe or cleaning the rain gutters. It's about being updated on legislation, taxes, finance, credit, energy, telecom, insurance, home safety and more. It’s about getting help from another member who has a broken dish-washer, or asking questions of experts. It’s about managing their home and the decisions they make about improving it.

Become an advocate for them and provide access to our unique system for pennies per day. Check out the Tour of HomeActions.